Privacy policy

Last updated: 24 September 2025

Evermore Gifting Ltd (“Evermore”, “we”, “us”, or “our”) operates this website and store, including all related information, content, features, tools, products and services (the “Services”).

This Privacy Policy explains how we collect, use, store, and share personal information when you visit our website, purchase a Gift Plan, or otherwise interact with us.

For the purposes of UK data protection law, Evermore Gifting Ltd (Company No. 16451055) is the data controller of your personal information.

By using our Services, you acknowledge that you have read and understood this Privacy Policy.

1. Personal Information We Collect

We may collect and process the following categories of personal information, depending on how you interact with our Services:

Contact details – name, email address, billing address, delivery address, and telephone number
Payment information – information necessary to process payments (handled securely by Shopify and payment providers; Evermore does not store full card details)
Account information – login details and preferences if you create an account
Transaction and Gift Plan information – details of purchases, refunds, cancellations, Gift Plan arrangements, delivery schedules, important dates (such as birthdays, anniversaries, memorial dates, or other selected occasions), gift selections, and related preferences
Communications – information you provide when contacting us (for example, customer support enquiries)
Device and usage information – IP address, browser type, device identifiers, and information about how you interact with our website
Nominee, recipient, or honouree information – where you nominate an individual to hold an activation code, or designate a recipient or honouree for a Gift Plan, we may collect their name, contact details, delivery address, relevant dates, and delivery preferences solely for administering and fulfilling the Gift Plan

2. How We Collect Your Information

We collect personal information in the following ways:

Directly from you when you place an order, create an account, or contact us
Automatically when you use our website, including through cookies and similar technologies
From service providers such as Shopify and payment processors who support our operations
From nominated individuals, recipients, or honourees where you have provided their details for Gift Plan activation or fulfilment

Where you provide personal information about another person (such as a nominee, recipient, or honouree), you confirm that you are lawfully entitled to share that information with us for the purpose of providing our Services.

3. How We Use Your Information

We use personal information for the following purposes:

Providing our Services – processing orders, taking payment, arranging deliveries, scheduling gifts for selected dates, administering Gift Plans, and managing refunds or cancellations
Customer support – responding to enquiries and communicating with you
Marketing – sending promotional emails or updates where you have actively opted in (you may withdraw consent at any time)
Security and fraud prevention – protecting our business, customers, and Services from unlawful or fraudulent activity
Legal compliance – meeting legal, regulatory, and contractual obligations

Lawful Basis for Processing

We process personal information only where we have a lawful basis to do so under UK data protection law. Depending on the circumstances, this includes:

Contract – where processing is necessary to provide our Services or administer a Gift Plan
Legal obligation – where we must retain or disclose information to comply with applicable laws (for example, tax or accounting requirements)
Legitimate interests – where processing is necessary for operating, securing, or improving our business, provided those interests are not overridden by your rights
Consent – where you have actively opted in to marketing communications or where consent is otherwise required

4. How We Share Your Information

We may share personal information with:

Shopify, our ecommerce platform, and other service providers who process data on our behalf (such as payment processors, couriers, florists, and IT providers)
Nominated individuals, recipients, or honourees you have designated for Gift Plan activation or fulfilment
Business partners for marketing purposes, where you have given consent
Authorities or regulators where required by law or legal process
Successors or professional advisers in the event of a business sale, restructuring, or similar corporate transaction, subject to appropriate confidentiality and data protection safeguards

We do not sell personal information to third parties.

5. Relationship with Shopify

Our Services are hosted by Shopify, which collects and processes personal information about your use of our website in order to provide and improve its services.

Shopify may process personal data in countries outside the UK or EEA. For further information, please review Shopify’s Privacy Policy.

6. International Transfers

Some of our service providers (including Shopify) may process personal information outside the UK or EEA.

Where this occurs, we ensure appropriate safeguards are in place, such as:

Transfers to countries recognised as providing adequate protection; or
Standard Contractual Clauses or equivalent legal safeguards.

7. Data Retention

We retain personal information only for as long as necessary for the purposes described in this Privacy Policy. This includes:

Retaining order, Gift Plan, and transaction records for as long as required to administer Gift Plans and comply with legal, tax, and accounting obligations;
retaining delivery details, dates, and recipient information for the duration of the relevant Gift Plan;
retaining communications data for customer support and dispute resolution;
retaining marketing data until you withdraw consent or opt out.

When personal information is no longer required, it is securely deleted or anonymised.

8. Your Rights

Under UK data protection law, you have the right to:

Access – request a copy of the personal information we hold about you
Correction – request correction of inaccurate or incomplete data
Erasure – request deletion of your personal information
Restriction – request that we limit how your data is used
Portability – request transfer of your data to you or another provider
Objection – object to certain processing, including direct marketing
Withdraw consent – where processing is based on consent

To exercise your rights, please contact us using the details below. We may need to verify your identity before responding.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.

9. Children’s Data

Our Services are not directed at individuals under the age of 18.

However, where a purchaser designates a child under 18 as a recipient of a Gift Plan, we may process limited personal information (such as name, delivery address, and delivery dates) strictly for the purpose of fulfilling deliveries.

In such cases:

The purchaser confirms they have parental responsibility or legal authority to share the child’s information;
children’s data is used only for administering the Gift Plan and not for marketing or unrelated purposes;
children’s data is deleted once the Gift Plan is complete, or earlier if requested, in accordance with our retention policy.

If you believe we have collected children’s personal information outside of these circumstances, please contact us so we can address the issue.

10. Security

We use appropriate technical and organisational measures to protect personal information. However, no system is completely secure, and we cannot guarantee absolute security.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date.

12. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:

Evermore Gifting Ltd
1 Malkins Way
Birmingham
B46 2BW
United Kingdom

Email: contact@evermore.uk